Born on the remote Japanese island of Iriomote, and raised in Honolulu. Tassho Pearce (aka EMIRC) is not only a clothing designer. He is also Hawaii's biggest hip-hop artist . In 2004, the multi talented Tassho Pearce, started printing up T-shirts to promote his record label Flip The Bird. The clothing line spread like wildfire gaining such large appeal that his chic upscale T-shirts have reached the backs of Kanye West, Redman, Method Man, and has fostered collaborations with hip hop mogul Russell Simmons and Rasheed Young.

Tassho met DJ Qbert in Honolulu, Hawaii. The two creative heads brainstormed a unique idea.